The transmission of messages, through the formal and informal channels, of a relatively large, deliberately designed group, resulting in the construction of meanings that have influences on its members, both as individuals and on the group as a whole (DeFleur, Kearney, Plax, & DeFleur, 2005).
There are a number of theories that correspond to this branch of communication including the following.
- Information Systems Approach
- Organization Assimilation/Socialization
- Cultural Approach
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